Plants & Grains

As part of a recruitment process I was asked to come up with vegan brand idea and make a pitch deck presentation.

After four days of research and creative process, the mock up brand of Plants&Grains took shape.

The brand idea is based on incorporating ancient grains into the diet whilst keeping track of nutrient factors, with a mix&match aspect to ensure a balanced diet and include dietary needs.

The brand has a luxurious, but vibrant and energetic vibe, focused to target audience in their thirties in corporate environment.